Developing a business serving disadvantaged socio-economic groups within a multinational: CEMEX and its Patrimonio Hoy initiative in search of growth.

découvrez comment cemex et patromonio hoy œuvrent ensemble pour améliorer les conditions de vie des défavorisés. cette entreprise s'engage à soutenir les communautés en leur fournissant des ressources essentielles et des opportunités de développement durable.

In a constantly evolving world, sustainable development and social impact have become critical issues for modern businesses. CEMEX, a multinational rich in experience, has seized this opportunity with its Patrimonio Hoy program, an innovative model aimed at transforming the lives of disadvantaged socioeconomic groups in Mexico. By offering accessible and sustainable housing solutions, this initiative illustrates how a company can combine growth and social responsibility while contributing to a better future for thousands of families. CEMEX thus positions itself as a key player in the fight against poverty, proving that economy and ethics can go hand in hand.

IN SHORT

  • CEMEX: Mexican multinational specialized in construction materials.
  • Patrimonio Hoy: CEMEX’s flagship social program aimed at improving living conditions.
  • Social impact: Goal to create positive and sustainable change for disadvantaged households.
  • Over 1 million Mexicans benefit from decent and safe housing.
  • Households pay an average of 16 dollars per week to access housing.
  • Collaboration with NGOs to develop solutions tailored to local needs.
  • Training and empowerment of youth to encourage social entrepreneurship.
  • Sustainable growth: An integrated strategy to address the challenges of vulnerable populations.

Developing a business to serve disadvantaged socioeconomic groups

In a world where socioeconomic inequalities persist, it is crucial to explore business models that aim to improve the living conditions of disadvantaged populations. The Patrimonio Hoy initiative, developed by CEMEX, exemplifies this innovative approach by implementing sustainable solutions for Mexican households. This flagship social program, celebrating its 25th anniversary, has already reached over 665,000 families, transforming their lives by enabling them to access decent housing. This article focuses on the impact of this initiative and its quest for growth within a multinational.

CEMEX and its social commitment

Founded in 1906 and based in San Pedro, Mexico, CEMEX has evolved from a small local construction materials company to a major player in the global industry. Beyond its operational performance, CEMEX has integrated corporate social responsibility (CSR) into its DNA, seeking to create positive and lasting change. Its Patrimonio Hoy initiative stands as the flagship of this strategy, offering tailored solutions to disadvantaged socioeconomic groups.

The Patrimonio Hoy program in detail

Patrimonio Hoy was designed to provide poor Mexican households with affordable and secure access to decent housing. With an average cost of 16 dollars per week, the program allows more than a million Mexicans to improve their living conditions. This innovative economic model is based on a platform of integrated services that supports both families and local entrepreneurs, thereby creating an ecosystem of mutual support and solidarity.

A response to development challenges

The challenges of development, particularly access to quality housing, require tailored responses. CEMEX has understood that businesses can play a crucial role in transforming obstacles into opportunities. By training and empowering young people, as well as establishing partnerships with NGOs, CEMEX actively contributes to building a better future for disadvantaged communities while strengthening its own market position.

Measurable impacts and sustainability

Through Patrimonio Hoy, CEMEX has not only improved the living conditions of hundreds of thousands of families but has also established measurable sustainability models. The program demonstrates that it is possible to combine profitability with significant social impact while inspiring other companies to follow this example. The success of this initiative shows that social innovation and the creation of economic value can go hand in hand.

A vision for the future

As it continues its quest for growth, CEMEX is committed to strengthening its Patrimonio Hoy initiative by continuously adapting its services to meet the needs of communities. This long-term vision aims not only to improve living conditions but also to inspire a change in mindset within multinationals regarding societal issues. By positioning businesses in the service of social innovation, CEMEX paves the way toward a future where economic progress can and must benefit everyone.

Picture of Véronique Carre
Véronique Carre

Hello, my name is Véronique, I'm 36 and I'm an Executive Coach. Passionate about personal and professional development, I help leaders and teams achieve their full potential. My tailor-made approach combines listening, expertise and innovative tools to encourage growth and performance. Let's build your success together!

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